This section includes the seven topics of the most frequently asked questions (FAQ) that we mostly get on on search engine optimization. These frequent questions are packed with vital information. We recommend reading this for succeeding the best overall results in efficient brand management and increased return on investment (ROI).
Question number one:
Lot of investment in terms of money and resources has been pooled in by our marketing and sales department for writing all the content for our web site. However, we hardly find us to be ranking high enough in the engines, while our competition is on top. Do we have to re-write our content all over again?
In majority of the instances we will answer no. In most such cases there are undoubtedly some pages that can be altered or slightly tweaked for the right keywords & key phrases instead of having to rewrite them all over. This means that adding targeted keywords and key phrases into the existing body text. Based on experience, we can say that this is mostly effective for pages with over 350 to 400 words written on them. Frequently Asked Questions (FAQ pages similar to this one) and informational or descriptive-type pages are good candidates for good keyword and key phrase copy. One has to always keep in mind that the "about us" page, as it is also a good place to add significant keywords and key phrases that will rank high.
Probably the only few pages on your website that you may have to re-write are (the so called "crucial" pages), both for conversion rates and positioning purposes. Based on how exactly they were constructed and edited, we might recommend that they be altered in a way to significantly increase the conversion rate on critical pages. These can be your homepage, main services or product pages and finally the product complements or "accessory" pages or similar ones incase if you have any.
Question number two:
Do I need only search engine optimization writing to rank well in Google and the other major engines?
No will be the honest answer. Search engine optimization (SEO) and search engine marketing is a science as well as an art. Additionally, it has to be a constant, repeated work. Search engine writing contributes about 65 percent of your successful Internet marketing campaign. The rest 35 percent depends on your actual site structure, quality inbound links, the keywords and key phrases used in your site. Technically speaking, the programming of the whole web site!
All of us like to keep crawlers away. But in web scenario, we need to find ways to help crawlers to creep around. If the search engines cannot spider (crawl) your site, your company will not be in a position to benefit from any improvements or modifications done to the site. Technology-related problems which could be affected by unproductive HTML coding, sites done using Flash technology or sites that make heavy use of graphics but almost no content must be carefully addressed before writing begins.
To be promoted, are reciprocal link exchange programs with other quality sites that are on topic. This is another powerful boost to increase your Page Rank and priority positioning in the major search engines.
Question number three:
I have been told that if we implement site tracking, measuring and analysis, it would help us. Is that true and if it is? Will this help us achieve better rankings?
An effective search engine marketing campaign requires search engine-friendly, third party results tracking. Your organization or business will immediately receive the right information as to how long visitors stay on each page of your site, where they have been and where they are going in terms of their surfing habits, and if they are actual repeat visitors or customers. It is even possible to track all this information through to an final sale, effectually making your whole marketing analysis a real closed-loop verifying system.
Question number four:
I have a fair indication of how my prospective customers search to find the products and services that my company offers, so why should I search my company's keywords and key phrases?
We do not recommend you to take chances with a search engine marketing campaign. There are no real benefits to top rankings if your prospects don't search upon that real particular keyword or key phrase. A serious keyword and key phrase research study effectively guarantees that those actual keywords and key phrases your company optimizes for are the actual real-life words your customers really use to find web sites like yours.
To add value, a good analysis of the right keywords and key phrases used may at times reveal further profit center opportunities. It would equal more targeted traffic and increased sales, hence a much improved ROI. Why would your company be ranked one for just a single keyword, when you can achieve top rankings and positioning for a much greater number of targeted terms used daily.
Question number five:
Our company is already the renowned market leaders in our industry. How can SEO and a search engine marketing campaign improve our position in the search engines?
Till date, all search engines are "brand-unaware", which means they do not maintain any list of brands and do not consider the size of your company. It is only through SEO and search engine marketing efforts that search engines will actually discover your web site and thus position it well in the SERP's (Search Engine Results Pages).
To counter or challenge any disagreements in this regard, you might just analyze how small businesses achieve top rankings in powerful engines such as Google. In certain scenarios their worldwide corporate competitors or conglomerates might be nowhere to be seen even if multiple dozens of pages are flipped. Reason being these small businesses directly engaged in a serious SEO program, compared to their big brand competitors relying strictly on their offline branding and brand-awareness or recognition for their online results. If you are considering brand management as important for your overall marketing success, a strong SEO program should be your very first priority.
Question number six:
Over 8-9 months ago, I registered my domain name and my site has now been online for almost 6 months and I just am unable to get into Google or any other major search engine. I tried submitting it at least 6 times to Google. This was done cautiously as I have heard, not to re-submit too often, but is it normal that I'm still not listed after more than 6 months?
It is not normal at all. The main thing you need to ensure is that you have other sites that point to yours. This process is called reciprocal link exchanging and you can read all about it.
Secondly what you need to do is to familiarize the "Way Back Machine". Let us check out what a Way Back Machine is. It a free website that can be visited to verify that there isn’t any so called imposed penalty on any given domain name. For example, let us say the domain name you have acquired 6 months ago, could have had a permanent ban on it from any search engine. If the previous site owner abused that domain name with techniques that are forbidden such as invisible text or similar crackpot ideas, there could be chances that your new domain name may have to bear a death penalty ( a jargon used in the industry).
Though, rest assured, everything is not lost. You may visit www.archive.org and conduct the test. Simply follow the easy-to-use on-screen instructions and the way back machine will search back in time a number of years and report if in fact that domain name was abused in the past. The said report can be viewed on the same screen itself.
If in case you find the report as unfavorable, all you need to do is write a friendly email to Google and the other search engines of your interest. Specifically explain that you are the new registered owner of the said domain name and that you have rightfully acquired the same. At the time of purchase you were not aware of the fact that there was any death penalty on it. Subject to receipt of such an email, Google will verify your claim of ownership and will usually re-instate the fame in the database. This happens in next major monthly crawl, which nowadays seem to happen more often since the month of July 2006.
Question number seven:
I need assistance as my website has been banned! I am unable to find it anywhere in Google or even in AltaVista for that matter. I have always been on position 3 or 4 on the first SERP of Google, but as of now, I just can’t find my site anywhere! What am I supposed to do?
In a normal scenario, websites don't "fall off a cliff" like it has happened in your case. What we anticipate is your execution of some recent important experiments or you might have installed some innovative or unproven technology on your website recently. Any search engine will ban a website as a whole or induce stringent actions only based on any such actions from the Webmaster or the site owner. We come across many websites that get penalized for a month or two. But, getting a total ban seems a bit exaggerated, although anything is possible.
We do get a lot of projects for websites that some of our competitors have, said abused (no defamation meant). The said websites were penalized say for a month or two. Practices like invisible text which you may think that after all these years they would know better, but apparently not. The initial approach in such cases like that is we look for anything that could have been in violation with any search engine. After analyzing this we correct the same with the right and accepted procedures. As a professional practice, we always follow by the book steps. Once the said damages are corrected, these sites usually re-appear in the Google database (in 30 – 60 days) and all the others for that matter.
In order to accelerate the process, once we finish with the damage control, we communicate via email to Google explaining the before / after scenario. In this email, we disclose everything and mostly things get fixed subsequently. This might take approximately three to four weeks, at times a little more. However what matters importantly is that the website gets indexed in most cases. We adopt the policy of frankness and offering upfront information when dealing with the major search engines and this helps in doing better at all times.