a Verbat company
a Verbat company
Search Engine Optimization - We can optimize our site ourselves in house
Questions and claims about optimizing a site in house is very popular SEO myth. With many readymade plugins and easy to use tools, from the outset, this for sure looks simple. Many of us think that a little tweaking on few meta-tags plus inserting a keyword/phrase in the title tag help complete the SEO process.
To taste the real success, a company or individual wanting in house or self-driven optimization is required to prepare for a lot more than that. You can be successful in this on your own mission provided you have an in-house expert or yourself possessing knowledge about Search Engine Optimization (SEO). Also the said resource should also have access to those professional tools and subscriptions required to execute a high class program.
Professional website optimization and positioning previously was not a very though job, but not anymore. In order to add value and offer valid search results, most major search engine today constantly adjust or make important changes to their search algorithm. Since this is a constant and happens without notice, following these algorithm changes is never easy for any in-house SEO resource. Few techniques such as resubmitting your site to search engines repeatedly, on a regular basis was an accepted practice. This is not so now. Rather you might now get you in trouble as you might be regarded as a "spammer" and could create threats for your rankings. In order to even begin to learn just the basics of what works and what not, you might have to keep referring to about hundreds of pages of complex technical instructions. SEO is hence not only a scientific activity; it involves research learning and constant content up scaling.
To keep abreast with the frequent changes in the world of search engines, dedicated readership averaging at least 200-300 pages should be ensured. This cannot be achieved amidst your other regular duties or activities. A dedicated fair amount of time with nose for news especially those related to search engine and internet evolutions is a vital factor. There is not a single day that goes by without seeing major changes, or buyouts, or mergers or new and powerful search technology being developed at one particular search engine or new social sites and other popular channels on the internet.
Not just these, additionally you should be hands-on, with a lot of practical experience along the way. What we see in common is that are your in-house expert occupied in full-time job such as IT support or marketing support with the sizeable share of time allocated for the regular duties. Hence we recommend you not to dilute the focus. Provided any of the below are true, you would want this expertise to be outsourced:
