a Verbat company
a Verbat company
Search Engine Optimization – Can Meta Tags do the wonder?
Let us begin this section by sharing few statements which is generally heard from the market when the clients approach us for a website project largely. Client says, “We need a Search Engine friendly website with these keywords. It is not a big deal for you guys, just put them as meta tags.” The common reasoning behind people or companies still wanting or attempting to use meta tags is the popular assumption or rather a misunderstanding that: "Meta tags will make all the difference for the web site" or "Rumors that web sites were placed way on top because of meta tags". However, this is totally incorrect despite disagreements as per the present scenario. May be five or six years ago this would have been correct to a certain extent.
During the evolving stages of the Internet, meta tags were initially incorporated in a website as an attempt to offer better assistance to the webmasters. It also served the purpose of helping search engines determine what the activity showcased through the corresponding website. Like any other process this was soon identified as a short cut method to achieve search results.
This short cut method was soon tried out widely and few successfully gained leverage in exploiting this technique by using misleading keywords into their meta tags by hoping to prank the search engines for higher rankings. However today, accounting all such non-ethical practices, most major search engines, especially Google, are diluting significance in the presence or absence of meta tags and their content.
Our arguments are not with respect to the notion that it's not worth the extra time it takes to add them in any site. In any case, it only takes a few minutes to write them in the first place. Moreover, search engines like Inktomi still offers a little weightage to meta tags, although there always exists a possibility that that this indexing is subject to change in the near future.
HIM Technologies as a standard practice, and plus to insure that all sites we optimize get their best chances possible, writes and incorporates all meta tags in the websites we optimized by us. The best method to achieve higher ranking, in all major search engines such as yahoo, Google, DMOZ, Alta-Vista, Global Business Listing and the other search engines is to invest in a serious SEO execution campaign conducted by professional companies.
