Have you ever come across the fact that, before search engine users visit a specific Web site, they already have made four separate and distinct choices:
First Choice: TVisitors choose to use the Internet to find a specific product or service, to research an issue of interest to them or solve a problem, as much in their professional careers as in their personal lives.
Second Choice: Visitors choose one of the five to six major search engines on the Internet to launch their search, the most popular by far being Google.
Third Choice: T Visitors choose a particular keyword or phrase as the basis of their search, trying to narrow it down to the best possible they can.
Fourth Choice: Visitors differentiate among the first ten search results on the same, first page. Then they take their final decision as to which web site (or company) will get their business.
Are you aware of the fact that, after investing thousands, sometimes hundreds of thousands of dollars developing a Web site, businesses often discover that the site is invisible in the major search engines? Failing to promote your Web site's search engine and directory visibility into consideration when making site development decisions is an untimely and very big mistake.
Companies must either reinvest in a post-launch redesign of their site as a direct consequence. They should either accept the extremely limited results that they will achieve with their site, if any.
By accounting both the importance and the need of search engine optimization in the development of your Web site, you hold a significant advantage over your competition.
By now you might be on agreement that users of Internet search engines are on a "mission" to solve a "problem." Customer satisfaction hence to a great extend is directly proportional as of how quickly they are able to find an answer to the problems.
How quickly they are able to find your website, if they are searching for you by name, is directly related to their opinion of your brand.
Where and if your website places itself in a priority position on top of the SERP's (Search Engine Results Pages) is entirely up to your site's optimization features, or lack thereof. So a lifetime relationship with your brand is very literally at stake every time someone conducts a query via a search engine.
Divide and conquer
Did you know that, Search Engine Optimization (SEO) can be a very controversial and hotly disputed subject and is actually a discipline finding itself in a constant state of movement. Major search engines such as Yahoo!, Google, AltaVista and the others are relentlessly changing their search engine ranking algorithms and related criteria on which they determine what factors they consider important for delivering the most relevant results to user search queries.
Search engine optimization and positioning is an art as well as a science. These criteria's have an extremely powerful influence on your search engine rankings.
What's more, partnerships change, new search properties emerge, mergers or buyouts happen and others disappear altogether. All of these changes can directly impact your search engine rankings.
Fortunately, there are a number of helpful resources where you can learn more about increasing and maintaining your website's search engine rankings and keep up-to-date on the latest trends and changes in the search engine industry.
Learn the importance of reciprocal link exchange programs and their direct impact on your Google page rank.
Learn how the professionals engage in an effective reciprocal link exchange campaign that can be tent amount to the actual success or failure of any web site. Learn all what you need to know about RLEP's and the right way professionals do it.